I have mixed feelings about subscription boxes. I love the idea of trying new products and it’s so fun to get a surprise package in the mail every month but I feel like with most boxes I end up wishing I had just spent the money on something I actually wanted instead. Play! by Sephora is a little different though. When it was first announced I added myself to the waitlist but was never able to get off of it until now. I buy most of my makeup from Sephora and I love their deluxe samples and promo codes so I figured I’d be pretty happy with whatever I got in my box. For $10 a month (plus a little tax if you live in a state with a Sephora store), you get five deluxe samples and a fragrance sample, all in a cute little makeup bag. And the $10 gives you Beauty Insider points and counts towards your dollars spent each year, meaning it’s easier to become a VIB or VIB Rouge. The Play! by Sephora April box was my first order, and I was so excited to see what was inside.
Last Sunday morning, I attended the Sephora VIB Rouge Reception to kick off their Beauty Insider celebration week that they put on every August. Overall it was a nice event; they had pastries and coffee, and my store had brand reps from Stila and Bumble and Bumble. I liked it a lot better than the previous VIB Rouge event they had (in April, I think). My store wasn’t crowded and everything was a lot more organized- I was greeted at the door and told where everything was and what kind of special events (classes, brand reps, items out early) they were having. I was on my way to work so I wasn’t able to stay very long, but it was a good experience. I received 4x points, a Rouge tote bag, and a makeup bag filled with deluxe samples with my purchase. My store also let me take advantage of another perk and I picked up my birthday gift.